Katy Sue buys Alphabet Moulds in European expansion
17th January 2022
Katy Sue, makers of the world's best silicone moulds, have today acquired one of their largest competitors in a significant international expansion. The fast growing craft business, which is implementing a buy and build strategy to consolidate the highly fragmented craft market, has completed the acquisition of Austrian mould manufacturer Alphabet Moulds.
Having grown rapidly by acquisition over the past 4 years, Katy Sue, headed by founder Sue Balfour, has acquired Acrylic Crafts a maker of laser cut craft supplies, paper craft experts Craft Creations and last year the acquisition of paper quilling experts JJ Quilling. The latest international acquisition is one of a number of deals the business is looking at as it hopes to build a family of well-loved craft brands.
Alphabet Moulds brings with it over 300 new mould designs along with additional manufacturing capacity perfected over the past 11 years. Sue Balfour explains,
Alphabet Moulds owners Helen and David commented,
Katy Sue has grown to over 30 staff during the pandemic and is investing heavily in its ecommerce capability, specifically its own websites and market places such as Amazon. This expansion is part of the company's plans to grow revenues to £10m, employing over 100 staff by the end of 2025. This European expansion compliments the companies based in the UK and its USA operation in New York.
Katy Sue expect to re-open the Alphabet Moulds website by mid-February 2022.
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